November 14, 2016

The marketing communications ingredients necessary for a successful product launch mix. If you are missing any of the following, you probably aren’t ready.

November 10, 2016

Trump was able to pull off what we as marketers always want to have - the right product with the right message/offer marketed to the right people at the right moment. And at the end of the day, he succeeded in stirring new market segments into action, energized old ones, and overcame his competition in a way that few saw coming.

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